Founder: Our market is basically 10.23 Billion people because everyone needs our product and the population growth chart shows so many people on the planet in 2025.
Even Jeff Bezos would never say that every person on this planet is his target audience.
This has implications on the pitch deck for investors and for planning go-to-market. The go-to-market side will have a different post/video.
Let us look at how to handle this on an investor pitch.
In crypto, most products are already limited to those who have Metamask installed. Unless your product has a no-friction bridge with Fiat world or is a product that improves on Web2 so much that forces crypto adoption, it is likely that you will have wallet installs as the immediate limiting factor.
You do not need crazy imaginative diagrams and terminology like the one above.
From an investor’s perspective, you just need to show what is the immediate market that you can capture. This should seem reasonable and specific enough that one can see it happening.
Investor: How will you acquire your first thousand users?
Game founder: Influencer marketing. We have one influencer who is our friend and we will hire some more after the fundraise.
Now, this doesn’t sound like a plan. If you’re going influencer marketing way and believe it will work, spend $100 x 5 small influencers and measure signups. Even if you sign up 10 users, there is something that you can benchmark against.
These numbers aren’t a map at scale. They are your lighthouse in the darkness of the market.
But it shows the investor that you’re serious about acquisition, adoption, and revenues. That’s rare in crypto.
Otherwise, you’re just sailing in the dark. Investors will see through that.